Marketing Specialist

Full Time
Employment Info

Indigenous Tourism Alberta (ITA) is a non-profit organization devoted to help grow and promote authentic, sustainable and culturally rich Indigenous tourism experiences we want to share with the world.

We are looking for a Marketing Specialist to join the team to help execute multi-platform marketing strategies that will inspire travellers to book an Indigenous experience in Alberta. Reporting to the Director of Marketing, the successful candidate will have a passion for supporting the stories, culture and entrepreneurial spirit of ITA’s members, and the experience and knowledge to help execute effective and inspiring marketing tactics in social-media, content development and consumer marketing.

Responsibilities include:

  • Collaborate on the creation, posting, maintenance and community management of ITA’s social-media accounts and website.
  • Organize and deliver corporate communications such as e-newsletters.
  • Help manage the creation of inspiring content, including blogs, photos, videos and social-media posts.
  • Help execute consumer marketing campaigns that align with ITA’s consumer-marketing strategy.
  • Manage relationships with agency and industry partners to improve overall marketing and ensure Indigenous voices are a fundamental part of the travel brand of Alberta.
  • Analyze campaign performance and social-media analytics to ensure data-driven decisions are made.
  • Ensure marketing activities align with Indigenous values and proper cultural Protocol is followed.
  • Adapt marketing messages for B2B and travel-trade opportunities.

What you need:

  • A degree in marketing or communications or a related field, with digital marketing or equivalent experience.
  • Strong organizational and project-management skills.
  • Excellent written and verbal communications skills.
  • Indigenous cultural knowledge and experience with Indigenous communities is considered an asset.
  • A passion for emotional storytelling and the ways in which humans use stories to understand the world.
  • Versatility and adaptability, a willingness to learn and teach, and a positive attitude.
  • Attention to detail
  • Self-directed, able to work effectively independently and as part of a team.

This is a full-time position and comes with extended health benefits.

Please submit a cover letter and resume to hr@indigenoustourismalberta.ca with the subject line: Marketing Specialist.

Indigenous Tourism Alberta

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